Steven Cohen Gets It

Steven Cohen, author of Library Stuff, gets it. Actually, I've been reading Steven's blog, so I know that Steven gets a lot of stuff: weblogs, RSS, and marketing just to name a few. Yes, he gets the importance of marketing, for both libraries and librarians. His article Grow the Profession: Marketing the Librarian which is posted on LIScareer.com explains the importance of marketing yourself.

Why should you market? As Steven says:

But when we get down to the core of marketing, it's all about survival.

That's not putting it too strongly folks.