Change This: For the both of you who haven't heard.

Haven'’t visited Change This? You should.

Change This is (and I'm quoting from their FAQ):

a “new kind of media. It's calm and thoughtful and direct and transparent. And unlike almost every other form of media, it reaches people through community. If an idea is a good one, it'll spread, because people like you will send it to their friends.” The site has manifestos on a variety of topics, by a variety of authors.

Some of my favorites include:

• The Corporate Weblog Manifesto by Robert Scoble. Contains important points that libraries thinking about launching a blog should consider.

• Guerrilla Marketing Guru by Jay Conrad Levinson. A lot of these tips don't apply to libraries, but they will get you thinking creatively.
  

• This I Believe! - Tom's 60 TIBs by Tom Peters. Inspirational stuff that is definitely worth the read.

So what are you waiting for? Go check it out!