Change This is (and I'm quoting from their FAQ):
a new kind of media. It's calm and thoughtful and direct and transparent. And unlike almost every other form of media, it reaches people through community. If an idea is a good one, it'll spread, because people like you will send it to their friends. The site has manifestos on a variety of topics, by a variety of authors.
Some of my favorites include:
- The Corporate Weblog Manifesto by Robert Scoble. Contains important points that libraries thinking about launching a blog should consider.
- Guerrilla Marketing Guru by Jay Conrad Levinson. A lot of these tips don't apply to libraries, but they will get you thinking creatively.
- This I Believe! - Tom's 60 TIBs by Tom Peters. Inspirational stuff that is definitely worth the read.