The fact that libraries need to utilize marketing and public relations to reach users, stakeholders and most importantly, those who fund libraries, is no longer a secret. While many libraries have communications programs in place, we still have not reached the saturation point of library communications and marketing programs. There is still a lot of room for improvement. We need to communicate better, smarter, and to more audiences. We need to conquer the resistance of some within libraries and begin to tell our stories consistently, loudly and as often as possible.
This blog will explore stories, tips, news and case studies that can assist library communicators. Why am I interested in this subject? Because it's my job and I'm interested in learning and improving my own skills. Everyday I'm exploring new ways to communicate the value of libraries and consortia, to reach users, to prove our value to influencers. I'm very interested in helping library communicators try new and different approaches to informing audiences about libraries. We can do more and we must, the survival, stability and growth of our libraries depends on it.