If you missed The Bay Area's Best Value By Ronnie Davis in the September 14, 2004 issue of Library Journal, be sure to check it out. The article details how nine library systems in the San Francisco Bay area publicized themselves in a joint campaign, using ads on busses and other tactics.
I love the idea of using bus ads, and other innovative means (innovative for libraries anyway) to promote libraries and their services. In a similar vein, Kent State University Libraries, an OhioLINK member, promoted the consortium's online chat service by posting banners on campus busses. We definitely need to spend more time promoting the library outside of our buildings and Web sites. Unfortunately, current practice seems to be just the opposite.