Some of Chris' color branding tips are:
-Make sure the color supports your brand’s attributes.
-Select a color that can be relevant to your primary audiences.
-Maintain the same shade and hue in your brand color.
-Display your brand color to all members of your community, inside and outside the organization.
-Ensure that color branding is consistently applied at every turn.
-Make sure all materials and items carry the brand color
When it comes to branding using all your branding elements consistenly is key. This includes color, font, logo, etc.