What is Global PR Blog Week 2.0? Basically, it's a blog where a group of PR pros will publish 70 articles, podcasts and papers from September 19 to September 23, 2005. The articles are free and anyone can participate via comments, asking questions, etc. Learn more from the Global PR Blog Week 2.0 About page. You can also check out the archives from the first event, held in 2004.
The entire program is available online. Librarians might be especially interested in:
- Customer Generated Marketing: from Mayhem to Marketing. Why WOM is back on marketers' agenda and how to make it work for their brands by Joël Céré.
- Consumer Generated Marketing: The Customer is always right by Kevin Dugan.
- Easter Seals & Camping case study - Implementing blogs to engage donors, parents and consumers (campers) by Robert French.
- Blogs for Events - blogs offer a cost-effective solution for non-profits to promote, cover, discuss and wrap-up events by Josh Hallett.