Tuesday, May 24, 2005

Using Brand Colors Consistently is a Tip to Treasure

The May edition of Marketing Library Treasures by Chris Olson is now online. I've mentioned this resource before but I'm mentioning it again in case (1) you don't read my archives (nah, I'm sure that can't be...) and (2) there's a good article about "The Role of Color in Branding."

Some of Chris' color branding tips are:
-Make sure the color supports your brand’s attributes.
-Select a color that can be relevant to your primary audiences.
-Maintain the same shade and hue in your brand color.
-Display your brand color to all members of your community, inside and outside the organization.
-Ensure that color branding is consistently applied at every turn.
-Make sure all materials and items carry the brand color

When it comes to branding using all your branding elements consistenly is key. This includes color, font, logo, etc.

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