Tuesday, May 24, 2005

Usability Testing On a Budget

Chris Nagele's article, "Practical (and Cheap) Usability Testing," on MarketingProfs.com explains how you can conduct your own usability testing without a big budget.

Nagele breaks usability testing down to four steps:
  1. Define tasks and location
  2. Identify and schedule participants
  3. Conduct the tests
  4. Review your findings
Nagele reminds us that
...you don't need a large budget for simple usability testing. Make the participant comfortable, ask open-ended questions and learn from the [participants'] confusion.

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