ALA is running ads that feature George Lopez and promote the Smartest Card campaign. The ad will appear in the April issue of Parents Magazine, the spring issue of Ms. and the May issue of Redbook. The ads will reach a total circulation of 4 million people.
In related news,the Public Library Association (PLA) is offering $100 cash prizes for the best examples of how libraries have used "The Smartest Card @ your library®" campaign. See the press release for details. You only have a few days left to turn in your ideas. The deadline is May 2, 2005.
For more on the Smartest Card Campaign visit the PLA site.