Ok, this doesn't have anything to do with marketing or PR (Or does it? Sometimes I think everything has to do with marketing and PR), but since I'm a book lover it fits -- kinda, sorta. I read this Christian Science Monitor article (not a media outlet I usually turn to, but I guess this goes to show you never know...) recently about BookCrossing. If you haven't heard about BookCrossing, it's a site that monitors the journey of books that have been "set free." Of course you can read the article for complete details. I think I'm going to have to try this.
[link via Library Link of the Day]