A funny library video? Impossible you say. Oh, but I must contradict you friend. It is possible! And the University of Dayton Libraries has done it.
How you ask? Admit the stereotypes and common perceptions about libraries and then exploit them. Another great tip from the UD video: if you're targeting students, use students as your spokespeople.
View the video here. (Warning: you need to be on broadband for this, it's a 26MB file. Oi.)
Want more examples of how academic libraries are promoting themselves? Visit the OhioLINK Idea Gallery.
(Thanks for sharing Heidi!)