Today on the AcademicPR discussion list, Clemens shared how she created a twist on commercial advertisements like those you might see projected onto large buildings in a place like downtown Los Angeles. Clemens created her "reference slide show" two years ago by creating a long, continuously looping PowerPoint slide show and projecting it on a very large wall abover the reference desk area.
"I collected about 150 Q&A's and made eye-catching slides that project for about 16 seconds each...akin to the trivia questions you often see in a movie theatre. I intersperse these Q&A's with library information - such as advertisements for chat reference service, photocopier info, library website tidbits, etc." Clemens wrote.
Clemens describes the project as a fun one that really gets results. "Students often linger at the desk waiting for the answers to the questions. I made a point to add the 'source' of the information - hoping to highlight library resources and model good citation practice."
The slides include a wide variety of facts and fun trivia. Examples include:
Q: What was the median home price in Orange County in July 2005?
A: $603,000 (source: Los Angeles Times article accessed through Proquest Newspapers)
Q: How many new hybrid vehicles were registered in the U.S. in 2004?
A: 83,156 (source: Article in AdWeek accessed through TableBase)
Q: How many gallons of soft drinks were consumed in the U.S. in 2002
A: 15.2 billion gallons (source: Beverage Aisle through Lexis-Nexis)
Many thanks to Rachael Green Clemens for sharing this information and giving me permission to post it.
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