Excuse me while I stray from the marketing topic, but since I haven't been around to be on or off topic, I figure anything is better than nothing. ;)
I'll be the first to admit I'm far from an expert on open access, but not requiring public access to research funded by public funds just seems silly. If you agree, considering signing the Petition for Public Access to Publicly Funded Research in the United States.
It's open to individuals and organizations of all types. If you are a researcher whose work is funded by the federal government, your signature is especially important since it shows that you want your work to be shared and used.