Articles Worth Reading In C&RL

I know I'm (at least) a month behind, but if you haven't looked at the February 2007 issue of College & Research Libraries News, there are several articles that may be of interest. And this is news to me, but now you can get the full-text articles online! Cool. When did that happen?!

• Creating the Academic Library Folksonomy: Put Social Tagging to Work at Your Institution by Xan Arch
• Building Your Value Story and Business Case: Observations From a Marketing Faculty and (Former) Librarian Perspective by Leslie Simmel
• Developing a Ling-Range and Outreach Plan for Your Academic Library: The Need for a Marketing Outreach Plan by Elizabeth Kennedy Hallmark, Laura Schwartz and Loriene Roy
• Using Technology in Teaching and Learning: Resources to Help You Navigate a Digital World by Bryan Alexander
  

If you are embarking on creating a marketing plan, you may find the resources in the OhioLINK Marketing Toolkit useful, especially the communication plan workbook and the additional resources.