Articles Worth Reading In C&RL

I know I'm (at least) a month behind, but if you haven't looked at the February 2007 issue of College & Research Libraries News, there are several articles that may be of interest. And this is news to me, but now you can get the full-text articles online! Cool. When did that happen?!

• Creating the Academic Library Folksonomy: Put Social Tagging to Work at Your Institution by Xan Arch
• Building Your Value Story and Business Case: Observations From a Marketing Faculty and (Former) Librarian Perspective by Leslie Simmel
• Developing a Ling-Range and Outreach Plan for Your Academic Library: The Need for a Marketing Outreach Plan by Elizabeth Kennedy Hallmark, Laura Schwartz and Loriene Roy
• Using Technology in Teaching and Learning: Resources to Help You Navigate a Digital World by Bryan Alexander
  

If you are embarking on creating a marketing plan, you may find the resources in the OhioLINK Marketing Toolkit useful, especially the communication plan workbook and the additional resources.

Do You Believe In Public Access to Public Research?

Excuse me while I stray from the marketing topic, but since I haven't been around to be on or off topic, I figure anything is better than nothing. ;)

I'll be the first to admit I'm far from an expert on open access, but not requiring public access to research funded by public funds just seems silly. If you agree, considering signing the Petition for Public Access to Publicly Funded Research in the United States.

It's open to individuals and organizations of all types. If you are a researcher whose work is funded by the federal government, your signature is especially important since it shows that you want your work to be shared and used.