Could your library PR materials use a little help? Now there is a makeover opportunity for your library’s PR materials! LAMA’s PRMS Swap & Shop committee is continuing the popular PR Makeover event introduced at last year’s Annual Swap & Shop. This year it will be even bigger and better with makeover tips and both budget and deluxe versions of the makeovers.
How does it work? You send three copies of a library brochure that you’d like to see made-over. The “PR Doctors” and library promotions experts, Linda Wallace and Peggy Barber of Library Communications Strategies will select three lucky entries to be “made over” in both a low cost and higher end format. The makeovers will be unveiled during the Swap & Shop event on Sunday, June 25, 2006 from 11a.m. to 1:30 p.m. during the American Library Association (ALA) Annual Conference in New Orleans (check conference schedule for exact location). You’ll have a chance to see the before and after brochures as well as consult with the “PR Doctors” during the event.
Don’t miss this great opportunity to get expert advice and possibly raise your library’s promotional brochures to new heights.
To submit a brochure for consideration, email or mail three copies of each entry to: firstname.lastname@example.org or LAMA PRMS PR Makeover, 5109 North Ravenswood Avenue, Chicago, IL 60640. Include the name of the library making the submission, library staff contact name, mailing address, email address and phone number. Short questions about your entry may be directed to Swap & Shop chair, Jennifer Keohane (email@example.com or 860-658-7663.) Entries should be sent to arrive no later than May 1, 2006.