Some people have asked me, who's job should it be to market the library? The answer: It's everyone's job. Every person from the student worker to the reference librarian to the janitor, is marketing the library. And they're doing so every hour, of every day. So we might as well do it effectively.
Thanks to Jill and the Library Marketing-Thinking Outside the Book blog for pointing out the article "In Your Business, Everyone's a Marketer" by Matt Blumberg and for reminding us of this important point.