Popular Mechanics has archived 17 ways to survive worst case senarios like how to survive a riot, airplane crash, sandstorm, etc. The situations are adapted from the popular "The Worst-Case Scenario Survival Handbook." (link via lifehacker)
What does this have to do with marketing libraries? Well, it got me thinking, what about creating brief snappy guides to using library resources to survive real life situations like, perhaps, "how to survive your first college paper" or "how to survive starting a business without going crazy"? Then give users simple, easy steps on how the library can help them. Bonus points if you can use some humor.
The point? Done right, these guides could help show users the library isn't the stuffy, over-serious organization the stereotypes portray. And they just might teach users something about library resources too.