Marketing-ish Think piece: Harry Beckwith's 40 tidbits on what motivates people. Beckwith is the author of the great Selling the Invisible: A Field Guide to Modern Marketing (a must-read) and other marketing books.
Inspiration: Randy Pausch's Lecture of a Lifetime and Jeff Zaslow's article and video about it.
Media relations tip: Publicity Hound Joan Stewart says you should pitch your Halloween stories now. Did you give local reporters your list of library activities?
Creative library opening idea: Taking pictures of patrons and their favorite books is a fabulous way to celebrate a library grand opening. Especially if the photos look as fantastic as the black and white photos taken by photojournalist Todd Mizener at the Moline (Illinois) Public Library's opening
Thursday, September 20, 2007
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