Wednesday, August 17, 2005

Know What Your Reporter Wants

Chicago Sun-Times reporter Jim Ritter recently discussed what he wants from PR people with Joe King in a PR Newswire article. Even if you're not a full-time PR person, it's worth remembering Ritter's tips. You've probably heard them before, but another reminder never hurts.

Ritter's key points:
  • Know what beat(s) your reporter covers.
  • Know how the reporter prefers to receive information.
  • When e-mailing reporters, use a short and sweet subject line.
  • Never, ever e-mail an unsolicited attachment. (This rule isn't just for reporters, think twice before e-mailing a big attachment to anyone. And remember that files size is relative to the speed of the recipient's Internet access).
  • As Joan Stewart suggests, find out the best time to call each reporter and the worst time.
  • If you put your news releases on the Web, make sure contact information is accurate and easy to find.
[Thanks to Joan Stewart's "The Publicity Hound's Tips of the Week" free ezine for the link. Subscribe at]

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