Wednesday, March 30, 2005

Libraries Should Embrace Feedback Marketing

Are you paying attention to feedback marketing about your library?

Gary Stein includes a definition of feedback marketing:

Feedback Marketing (n): 1) a marketing approach where consumer desires are directly connected to product development; 2) the communication of such a system.

Also see Canuckflack for more discussion. This seems especially critical for any library designing a new service, upgrading an existing service/ resource, considering a new resource, building a new library...the list goes on.

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