It's a Bird! It's a Plane! No, It's Super Librarian!

Super Librarian just appeared on my radar. Apparently the New Jersey State Library launched a statewide marketing campaign using the Super Librarian theme last September. Nice artwork.

From the press release:

The campaign was created by Parker and Partners Marketing Resources of Absecon, NJ. It is centered around a television commercial airing on cable networks throughout the state. Launching the campaign in September coincides with the American Library Association’s National Library Card Sign-Up Month. Other campaign elements include posters featuring the “Super Librarian” character, a new web page (www.njlibraries.org) for the public to connect to their local library’s website, signage and promotional items.

[Link via Library Hotline 12/13/04]