PR Resources Librarians Should Check Out

Yes, it's been another slow week for me on the blog. I've been busy with a big event at work, which by the way went well today, thanks for asking. I may not have been blogging, but I seldom miss a day of checking my favorite blogs.

Here's some good stuff I've read lately, in case you missed it:

• Steve Rubel posted his presentation on "PR and Emerging Communication Channels." This presentation is not just for PR people. It may be especially helpful for those needing to justify the importance of a blog to their IT people or administrators. During a joint-presentation Pamela Parker Caird, editor of ClickZ, provided the journalist's view on blogs.
  


• Steve Rubel also explained how to find influential blogs that reach your audiences in three, easy steps.

• The Contentious blog is featuring a 10-part series for meeting the media's needs online. Amy's tips (verbatim) are to:

1. Create an easy-to-find online pressroom.
2. Include a complete and current list of individual press contacts.
3. Never use a web-based form as the sole channel for media contacts.
4. Include complete, specific contact info on every press release.
5. Publish press releases on your own site first.
6. Make it easy to link to your releases.
7. Publish your news by webfeed.
8. Offer an optional e-mail press release list.
9. Don’t be an e-mail pest.
10. Use real mailing list software (or a service) to distribute e-mail press releases.